HappyOrNot’s message to retailers: Boost holiday sales with happier shoppers

Woman and man with Christmas presents in city

Retailers expect bigger crowds than ever this holiday season, especially on Super Saturday. Happy shoppers mean higher spend – but do Retailers know if their shoppers will be happy or not?

The last month before Christmas is always crunchtime for consumers and retailers. As much as 40 percent of the season’s sales occur in the 10 days leading up to Christmas, according to the National Retail Federation, and RetailNext, a firm that tracks retail shopper traffic, identifies the top two biggest shopping days this year will be Super Saturday December 17 and Friday December 23.

When it comes to retail sales, the customer is king. And it pays for retailers to know how shopper satisfaction levels develop throughout the day on these peak trading days. HappyOrNot, the leading customer and employee satisfaction improvement service, has analyzed its data of these two busiest days in 2014 and 2015 – a total of 1.1 million retail consumer feedbacks – to identify the satisfaction trend and help retailers attain happier shoppers and higher sales.

What to watch: shopper satisfaction during peak shopping days

Read more at https://www.happy-or-not.com/en/2016/11/happyornots-message-retailers-boost-holiday-sales-happier-shoppers/

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